I am a bilingual Argentine Creative Director and Copywriter currently living in Poole - England. I have extensive experience in advertising and transcreation, working with global brands and advertising agencies in Buenos Aires, San Francisco, London and Barcelona. Over the years I have worked for several transcreation agencies developing a close working relationship with account managers, analysing briefs and brand guidelines and delivering the work to the high standards demanded by multinational brands to very tight deadlines. Thanks to my international experience I can understand and identify the values of global brands and communicate them in a creative way in Argentina and the wider Latin American market.
As a Copywriter and Creative Director for advertising agencies I helped companies such as BASF, ADT, SanDisk, Campari and Danone build memorable brands and generate positive commercial results through paid, owned and earned channels. I successfully managed multiple projects, developing winning brand strategies and leading integrated campaigns from briefing through to final execution. You can see my work here zorraquin.co.uk.
I have a passion for digital marketing and digital trends with a CIM diploma in Professional Digital Marketing Level 6. I develop digital campaigns, run Facebook ads, create social media content and use Google Analytics to analyse KPIs, produce reports and optimise customer experience. I also have experience using platforms such as Drupal CMS, Salesforce Marketing, Buffer and Airtable.
Skills: Localisation, transcreation, content development, brand strategy, copywriting, creative direction, voice over direction, digital marketing.