I worked for two years as Latin American Creative Director at Seismicom advertising agency with headquarters in San Francisco. I was the link between the agencies in San Francisco, México, Madrid and Buenos Aires (where I was based). During that time I re created all the marketing and advertising material for the Latin market and worked together with US clients to understand and transmit in Spanish the brand’s core message.
We launched the SanDisk campaign for the region including Argentina, Uruguay, Chile, Colombia, Paraguay, Peru and Brazil. The SanDisk US campaign running at that moment didn’t work for the Latin market so I had to communicate the same message in a different way, something that would engage all the Latin American countries: Football. I was responsible for transcreating all the material including POP material, ads, posters, promotions, videos, sales training material, website and online advertising.